Market research on dating websites
Some services are free, while others cost up to $250,000 (elite matchmakers). The Internet and dating reality TV shows (The Millionaire Matchmaker, The Bachelor, others) have brought these services into the mainstream and taken the stigma out of the profession. Dating Services Market, January, 2012, is an independently researched multi-client study that is 280 pages long, contains dozens of company profiles, 65 Tables, and costs $1,895. Study covers: how services operate, revenues/profits, market segments, effects of the recession, $ mkt.
they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.They can be used to access key demographic information, and then you can find out just about anything—from what customers like about your brand to what kind of product your market needs.Guesswork and gut instinct won’t cut it when it comes to launching successful products and crafting the right marketing messages.Whether you’re launching a product or testing an ad campaign, market research surveys help you make smarter decisions.Study buying habits, test new concepts, measure brand awareness, or assess your market size.The comments, quotes, and opinions in this document reflect only the views of these users and not those of e Harmony or who were not themselves involved with this research in any way.
The intention of this report is to highlight broad themes and provide insights as to how these sites are used by the users we spoke to.
The industry consists of much more than just dating websites, although these get the bulk of the media attention and account for 53% of the industry’s revenues.
The last recession actually helped this business, as America’s 100 million singles looked for economic and emotional support in these tumultuous times..”, according to Research Director, John La Rosa.
The International Association of Dating Websites is a non-profit organization serving the needs of both dating website owners and members.
Marketdata Enterprises, a 33-year old market research firm that has tracked the U. dating services market since 1998, has just released a new edition of its market study that analyzes ALL dating services—online and off-line: dating websites, matchmakers, dating coaches, brick & mortar franchises and chains, speed dating, personal ads, radio datelines, and singles phone chat lines.
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