Online dating business blog
Whether you’re dating or marketing your business, you’re not trying to reach everyone; you’re looking for people who are a good fit for what you have to offer.
The love-gods at match also arrange singles events and provide online dating advice. It is well known and therefore attracts a wide demographic, allowing you to widen your dating pool or limit it with their advanced matching facility. Lovestruck helps you target potential partners according to location and it covers many of the major cities across the world.Recent figures from the office of national statistics show that 51% of people in England and Wales are single.Combine this with an online dating industry that, according to Mintel, will be worth £165m by 2019 and you could have a perfect business match. The dating market is becoming increasingly crowded.match is the most widely-used online dating site in the world and has nearly 1.8 million subscribers.It works in the most traditional way: Simply create a profile, check out your potential matches, send them a few messages and then arrange to meet for a date.More » Evan Marc Katz, author of "I Can't Believe I'm Buying This Book: A Commonsense Guide to Internet Dating" (Buy Direct), and "Why You're Still Single" (Buy Direct) has one of the best dating blogs going right now.
Katz avoids the mainstream dating press releases, instead focusing on providing advice to his readers on a myriad of dating and relationship topics.
With an array of established market leaders, it’s incredibly important that you offer a unique service that sets you apart from competitors.
Setting up a site for specific tastes or fetishes is a good way of establishing a target audience and finding a gap in the market.
Thanks to market-leader Tinder – and new entrants like Dragon-backed Double – a whole host of dating apps have sprung up and the industry is undergoing a drastic shift from the more traditional monthly paid subscription sites to freemium apps.
With a busy market you’ll need a clear USP and a realistic revenue model.
in fact, good marketing is a lot like online dating.